{"product_id":"sony-alpha-a7-iv-full-frame-mirrorless-interchangeable-lens-digital-4k-camera","title":"Sony Alpha a7 IV Full Frame Mirrorless 4K Digital Camera Body – Brand New","description":"\u003ch2 class=\"a-size-base-plus a-text-bold\"\u003eAbout this item\u003c\/h2\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003eSONY ALPHA A7 IV CAMERA BUNDLE INCLUDES: \u003c\/strong\u003eAlpha a7 IV Camera | Battery | Charger | Body Cap | Eyepiece Cup | Multi Interface Shoe Cap | USB-A to USB-C Cable | Shoulder Strap | 128GB SD Card | Backpack | Extra Battery\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003eHIGH-RES SENSOR MARVEL:\u003c\/strong\u003e Explore creativity with the Sony Alpha a7 IV's 33MP full-frame sensor, ensuring low noise and vibrant colorsâ ideal for diverse scenarios, unlocking the Mirrorless Camera's potential.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003eBIONZ XR POWERHOUSE: \u003c\/strong\u003eElevate photography with the a7 IV's BIONZ XR processorâ delivering lightning-fast 4K video, continuous shooting, and advanced autofocus, redefining possibilities for this Full Frame Camera.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003eCINEMATIC 4K BRILLIANCE:\u003c\/strong\u003e Immerse in storytelling with the a7 IV's 4K 60p video in 10-bitâ unmatched sharpness and realism, showcasing the Mirrorless Camera's prowess in cinematic brilliance.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003eDYNAMIC COLOR MASTERY: \u003c\/strong\u003eSony's a7 IV unlocks dynamic color controlsâ S-Cinetone and S-Log3â for distinct hues and a wide dynamic range, perfect for unleashing creativity on this Full Frame Camera.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003eSWIFT AUTOFOCUS MASTERY:\u003c\/strong\u003e Experience precise focusing with the Fast Hybrid AF system on the Alpha a7 IVâ Real-time Tracking ensures swift focus in diverse lighting conditions, mastering the art of Mirrorless Camera focus.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003eSLEEK DESIGN, FLEXIBILITY:\u003c\/strong\u003e Embrace superior design with the a7 IV's QVGA OLED Tru-Finder EVF and versatile vari-angle touchscreen LCDâ ideal for intuitive control in any shooting angle, enhancing your Full Frame Camera experience.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"a-row a-expander-container a-expander-inline-container\"\u003e\n\u003cdiv data-expanded=\"true\" class=\"a-expander-content a-expander-extend-content a-expander-content-expanded\"\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-none\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003eHIGH-SPEED MEMORY MARVEL:\u003c\/strong\u003e Lexar SILVER Series 128GB Memory Card ensures professional-level performance and high-speed transfers for 4K capture on Full Frame cameras.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003eADVENTURE-READY BACKPACK MASTERPIECE:\u003c\/strong\u003e Slinger Alpine 200 is the ultimate camera backpack designed for Full Frame camera adventures, including the Sony Alpha a7 IV.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003eECO-FRIENDLY POWER PARTNER:\u003c\/strong\u003e Green Extreme NP-FZ100 Battery Pack powers up Sony Alpha a7 IV sustainably, featuring a USB-C port and eco-friendly principles.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/8b800471-1fd0-4952-a561-984309d510a4.__CR0,5,1464,600_PT0_SX1464_V1___.png\" alt=\"Sony Alpha a7 IV Mirrorless Camera\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-start=\"1255\" data-end=\"1276\"\u003eKey Specifications\u003c\/h2\u003e\n\u003cul data-start=\"1277\" data-end=\"1882\"\u003e\n\u003cli data-start=\"1277\" data-end=\"1296\"\u003e\n\u003cp data-start=\"1279\" data-end=\"1296\"\u003e\u003cstrong data-start=\"1279\" data-end=\"1289\"\u003eBrand:\u003c\/strong\u003e Sony\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1297\" data-end=\"1323\"\u003e\n\u003cp data-start=\"1299\" data-end=\"1323\"\u003e\u003cstrong data-start=\"1299\" data-end=\"1309\"\u003eModel:\u003c\/strong\u003e Alpha a7 IV\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1324\" data-end=\"1355\"\u003e\n\u003cp data-start=\"1326\" data-end=\"1355\"\u003e\u003cstrong data-start=\"1326\" data-end=\"1342\"\u003eCamera Type:\u003c\/strong\u003e Mirrorless\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1356\" data-end=\"1398\"\u003e\n\u003cp data-start=\"1358\" data-end=\"1398\"\u003e\u003cstrong data-start=\"1358\" data-end=\"1369\"\u003eSensor:\u003c\/strong\u003e Full-Frame (35mm) BSI CMOS\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1399\" data-end=\"1423\"\u003e\n\u003cp data-start=\"1401\" data-end=\"1423\"\u003e\u003cstrong data-start=\"1401\" data-end=\"1416\"\u003eResolution:\u003c\/strong\u003e 33MP\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1424\" data-end=\"1456\"\u003e\n\u003cp data-start=\"1426\" data-end=\"1456\"\u003e\u003cstrong data-start=\"1426\" data-end=\"1441\"\u003eLens Mount:\u003c\/strong\u003e Sony E-Mount\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1457\" data-end=\"1500\"\u003e\n\u003cp data-start=\"1459\" data-end=\"1500\"\u003e\u003cstrong data-start=\"1459\" data-end=\"1483\"\u003eImage Stabilisation:\u003c\/strong\u003e 5-Axis In-Body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1501\" data-end=\"1530\"\u003e\n\u003cp data-start=\"1503\" data-end=\"1530\"\u003e\u003cstrong data-start=\"1503\" data-end=\"1524\"\u003eAutofocus Points:\u003c\/strong\u003e 759\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1531\" data-end=\"1571\"\u003e\n\u003cp data-start=\"1533\" data-end=\"1571\"\u003e\u003cstrong data-start=\"1533\" data-end=\"1547\"\u003eISO Range:\u003c\/strong\u003e 100–51,200 (expanded)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1572\" data-end=\"1608\"\u003e\n\u003cp data-start=\"1574\" data-end=\"1608\"\u003e\u003cstrong data-start=\"1574\" data-end=\"1592\"\u003eShutter Speed:\u003c\/strong\u003e 30s – 1\/8000s\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1609\" data-end=\"1651\"\u003e\n\u003cp data-start=\"1611\" data-end=\"1651\"\u003e\u003cstrong data-start=\"1611\" data-end=\"1632\"\u003eVideo Resolution:\u003c\/strong\u003e Up to 4K (4320p)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1652\" data-end=\"1704\"\u003e\n\u003cp data-start=\"1654\" data-end=\"1704\"\u003e\u003cstrong data-start=\"1654\" data-end=\"1669\"\u003eViewfinder:\u003c\/strong\u003e Electronic (0.78× magnification)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1705\" data-end=\"1750\"\u003e\n\u003cp data-start=\"1707\" data-end=\"1750\"\u003e\u003cstrong data-start=\"1707\" data-end=\"1718\"\u003eScreen:\u003c\/strong\u003e 3” Vari-Angle LCD Touchscreen\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1751\" data-end=\"1808\"\u003e\n\u003cp data-start=\"1753\" data-end=\"1808\"\u003e\u003cstrong data-start=\"1753\" data-end=\"1770\"\u003eMemory Slots:\u003c\/strong\u003e Dual (CFexpress Type A \/ SD UHS-II)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1809\" data-end=\"1860\"\u003e\n\u003cp data-start=\"1811\" data-end=\"1860\"\u003e\u003cstrong data-start=\"1811\" data-end=\"1828\"\u003eConnectivity:\u003c\/strong\u003e Wi-Fi, Bluetooth, USB-C, HDMI\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1861\" data-end=\"1882\"\u003e\n\u003cp data-start=\"1863\" data-end=\"1882\"\u003e\u003cstrong data-start=\"1863\" data-end=\"1874\"\u003eColour:\u003c\/strong\u003e Black\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Fashtronix Hub","offers":[{"title":"Black","offer_id":46393036865725,"sku":null,"price":1599.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/0643\/7821\/files\/sony_7.jpg?v=1770667525","url":"https:\/\/fashtronixhub.com\/products\/sony-alpha-a7-iv-full-frame-mirrorless-interchangeable-lens-digital-4k-camera","provider":"Fashtronix Hub","version":"1.0","type":"link"}